When you elevate a standard work procedure to a celebration, you know you’re working in the right place. Jennifer Kasch has the same realization each time a new resident moves into Belevedere Senior Housing. Rather than treating each new move-in as a routine piece of business, Kasch and her team host an entire ribbon-cutting ceremony, gifting residents a healthy dose of fanfare and a basket of treats, toiletries, and sparkling grape juice.
“Moving a loved one into a senior living community can seem like such a daunting transition, and an emotional one,” Kasch said. “Here, we want to treat it like the exciting venture it is and help ease the transition as much as possible. [The ribbon-cutting tradition] welcomes the new residents and comforts their families.”
As Director of Marketing, Kasch is the first point of contact between the senior community and residents and their families. Cutting ribbons is just one of her specialties. She frequently networks throughout the community and hosts lunch and learns so potential residents can get a feel for Belvedere’s offerings. Most of the social events she organizes for residents, such as St. Patrick’s Day parties and Mother’s Day teas, are also open to the public. After such events, Kasch makes a point of personally giving tours to visitors. Sometimes, she even steps into a more, shall we say, performative role. Word on the street is she played the Easter Bunny at a recent Easter celebration.
The job description demands a lot of activity, but Kasch doesn’t mind. In fact, she fully commits because she loves her job and her company.
“We really needed a presence like Belvedere’s in this community. Working at this job in particular, I totally and utterly believe in what we’re doing here,” Kasch said. “It serves my soul, but I know I’m helping others. I can’t think of a better venue for me to educate and change lives.”
Kasch actually was a social worker for 15 years before entering the world of senior care. In November of 2017, she was working with a different company when she took an informational tour of Belvedere’s facility. She remembered being blown away by the service and comfort of the building itself.
“One resident once said, ‘I haven’t even stayed in a hotel this nice!’ and it clicked for me that’s how I felt all that first time I toured Belvedere. Everything from the front desk, to the dining area, to our apartments is just so top-quality,” she said. “The coworker I was with saw my reaction and said something along the lines of, ‘You’re going to end up working here, aren’t you?’” she chuckled. “And I said, ‘Yep, I think you’re right!’”
In July of 2018, the prophecy came to pass. Now, Kasch celebrates every day with her residents and coworkers. She circles back to the move-in ribbon-cuttings as a perfect example of how Belvedere stands out for residents, coworkers, and family members.
“One of my favorite parts of my job is being able to see the relief in family members when they see their loved one is in good hands and that they will enjoy living here,” she said. “There’s this physical weight that you can actually see lift off their shoulders.”
Kasch said she and her staff love “diving right in,” too, and credits her team with making Belvedere Senior Housing such a standout community.
“We all work so well together, and I think that’s a testament to how much we all believe in Belvedere,” she said. “It’s great to work with like-minded individuals!”
Approaching her one-year anniversary with Belvedere, Kasch is also nearing the first-year milestone of another role—an “empty-nester!” She and her husband have been married for 20 years, and now that their son is down at a college in Kentucky, they’ve suddenly found themselves faced with time to spare. Used to traveling with their son to all of his wrestling tournaments like they did when he was in high school, they’re doing some traveling of their own and hiking the Dunes as often as they can.
“We’re doing some rekindling, you could say, and it’s been an adjustment, but we’re starting to get used to it!” she quipped.
To learn more about Belvedere Senior Housing and connect with people like Kasch, visit https://www.gardant.com/belvedereseniorhousing/.