Chris Sheets, sales consultant at the International Subaru of Merrillville, takes a different approach to selling cars—he aims to serve as a guide rather than a salesman.
“I want to help people. My number one focus isn’t selling you this specific car, it’s selling you your next car,” Sheets said. “I come from a customer service background, so my interest is in helping people make informed decisions. It just so happens that I’m selling a brand that I strongly believe in and will back until the day I die.”
Sheets first started selling cars about a year ago at a different dealership. His friend, now manager, Chris Smith brought him into the industry and taught him everything he knows.
“[Chris] always said he saw a lot of potential in the sales game for me,” Sheets said. “Once he came over here to Subaru and saw the kind of work they do and what they stand for, we came along and have been killing it throwing cars out the doors.”
In the short time he has been at International Subaru of Merrillville, Sheets has already left an impression, earning Employee of the Month honors for February. His love for the company itself helps keep him motivated. Subaru’s famous slogan, “Love. It’s what makes a Subaru, a Subaru,” is something he sees in practice every day.
“My favorite part about the company is how they stand behind their customers and the product,” he said. “They’re so dedicated to quality. They won’t just run away with their marketing while making money, they’re still incrementally growing. Plus, I love this dealership here because it’s got a really laid-back atmosphere.”
The cars carry a wide range of qualities that originally attracted Sheets to the brand, in particular the all-wheel drive system that he said gives it a “really fun ride.” Possibly their biggest draw of all is the level of dependability they offer, with 98 percent of Subarus still on the road after 10 years. That kind of reliability makes Subaru models popular among families.
“I think Subaru commands possibly the best brand loyalty. It’s to the point where once people get a Subaru, they never get anything else,” Sheets said. “Once someone in the family gets a Subaru it spreads to all their friends and family. One person gets a Subaru, then 10 people do, then 20, then everyone they know has a Subaru.”
Outside of work, Sheets’ three loves are his 4-year-old daughter and his sons, ages 1 and 3.
“I’ve definitely got my hands full,” he joked. “I love to wrestle with them, play video and board games with my friends, and just spend time around my family.”
If he could go back in time and talk to himself, there is little he would suggest other than one big thing…
“Start selling cars sooner and go to Subaru quicker!”