Cindy Pressinell, SVP, Marketing and Human Resource Officer is proud to announce the promotion of Amy Phares to Assistant Vice President, Public Relations and Social Media Manager. In this leadership position, Phares drives the company's publicity and social media strategy to help define Horizon’s brand and elevate its online presence.
Since joining Horizon in 2015, Phares has been responsible for curating and sharing timely, relevant content on social media, driving engagement, and managing online conversations to enhance the company’s reputation. Her efforts have resulted in increased brand awareness, positive media coverage, and strengthened relationships with investors, stakeholders, and customers. Phares leads the coordination of advertising materials for community sponsorships within the company. Additionally, she ensures the seamless execution of large, high-profile in-person and virtual events. As the Investor Relations liaison on the Marketing team, she helps develop strategic external communications that align with company goals and enhance the organization’s image.
Phares earned her BA in Communications from Purdue University, West Lafayette, along with a minor in Art & Design and Technical Graphics. She is a member of Horizon’s Culture Advisory Board and the Horizon Cares Day planning committee.
About Horizon Bancorp, Inc.
Horizon Bancorp, Inc. (NASDAQ GS: HBNC) is the nearly 8 billion–asset bank holding company for Horizon Bank, which serves customers across attractive Midwestern markets through convenient digital tools, as well as its Indiana and Michigan branches. Horizon's retail offerings include prime residential, indirect auto, and other secured consumer lending, as well as a range of personal banking and wealth management solutions. Horizon also provides a comprehensive array of in–market business banking and treasury management services, as well as equipment financing solutions for customers regionally and nationally, with commercial lending representing over half of total loans. More information on Horizon, headquartered in Northwest Indiana's Michigan City, is available at horizonbank.com and investor.horizonbank.com.