CertaPro Painters of Northwest Indiana challenges industry expectations

CertaPro Painters of Northwest Indiana challenges industry expectations
By: Kayla Belec Last Updated: March 23, 2020

Don’t judge a book by its cover—or its title. Like its title suggests, CertaPro Painters of Northwest Indiana specializes in interior and exterior painting for homes and businesses. What some people don’t realize is that the company offers so much more. John Jordan, Owner and President of CertaPro Painters of Northwest Indiana, said he encourages the community to challenge their expectations when it comes to the services they think the company provides.

Jordan said the first thing that surprises customers who aren’t already familiar with CertaPro Painters of Northwest Indiana is the company’s high standard of service.

“Yes, we are a painting contractor, but our motto is ‘Delivering Extraordinary Experiences.’ It is our every goal, from the interaction with our office, call center, sales associates, production and operations associates to our painters, that the customer has an extraordinary experience every step of the way,” Jordan said.

Those steps account for painting projects, and more contracts that the average customer may not realize CertaPro Painters of Northwest Indiana offers.

“When the situation calls for it, we can be much more than just a painting contractor. We can and have performed services to include drywall repairs and preparation, light interior carpentry, rough exterior carpentry, garage, and basement floor preparation and coatings, and, when the right circumstances exist, we can even include drywall installation, taping and mud, commercial and residential wallpaper and wallcoverings installation, and of course, interior, exterior, residential, and commercial painting,” Jordan said.

With so many projects that call for the above projects in addition to painting, it’s nice to know CertaPro Painters of Northwest Indiana can check more than one box.

“We are in the painting and decorating industry which may call for a wide array of services to meet customer needs, and we are happy to do so when the appropriate solution calls for it,” Jordan said.

CertaPro Painters of Northwest Indiana ensures clients’ visions are met in each of these areas.

“We have a lot of conversations with both residential and commercial customers about what differentiates CertaPro painters from our competition, and the reality is it’s very simple—it’s our Certainty Service System, or CSS. This is the proven system we use that combines both office and field associates to Deliver Extraordinary Experiences.”

As the website specifies, CertaPro Painters of Northwest Indiana’s promise has always been that of certainty: reassuring customers of quality and expertise. And it certainly doesn’t hurt to have an incredible, quality-driven team that will work together to achieve that goal for their clientele base.

“We are not importing painters from different areas to work in our market, so we have to recruit and train capable people with great attitudes that either have painting skills or are willing to learn the skills to deliver the CSS—without it we are no different from our competition,” Jordan said.

The strategy works for both customers and the company’s culture. Similar to how people might count CertaPro Painters of Northwest Indiana as a painting contractor alone, they also might overlook the fact that it’s a Region business.

“CertaPro Painters of Northwest Indiana is a locally owned, privately held painting business right here in Northwest Indiana. Yes, our brand is part of a large franchise network, but we are part of our community,” Jordan said. “We contribute and participate in many Regional or town chambers of commerce, as well as selectively donate, contribute and volunteer our time to many local efforts. We take pride in our local community projects.”

Jordan said CertaPro Painters of Northwest Indiana has completed more than 2,500 commercial and residential projects in Northwest Indiana over the past 7+ years.

To learn more about CertaPro Painters of Northwest Indiana, visit https://certapro.com/nwi/.